I Hear You
A Microsite for Legal Aid
CONCEPT BRIEF
Problem
Many people have no sense of law and do not know how to use the law to protect their rights.Solution
Build a bridge between legal practitioners and those in need of legal assistance to help people get legal knowledge and assistance more quickly and conveniently.
TARGET MARKET
Target Audience 1
Young people aged 18-35 who desire to protect their rights through the lawTarget Audience 2
Law students and people who work in law, such as a lawyer or a police officer
PERSONAS
Persona 1 - Help Seeker 1
"I want to know how to protect my labor rights."
Xiaojun Cheng
26, New YorkAccountant
User Story
Xiaojun Cheng, an accountant, is pregnant. Her boss does not want to pay her a maternity allowance in the future so after she got pregnant, her boss gives her strict work requirements to force her to leave the company. She is even in arrears with most of the employees. She wants to know which department she should claim the right and what materials should be prepared.
Xiaojun Cheng
26, New YorkAccountant
User Story
Xiaojun Cheng, an accountant, is pregnant. Her boss does not want to pay her a maternity allowance in the future so after she got pregnant, her boss gives her strict work requirements to force her to leave the company. She is even in arrears with most of the employees. She wants to know which department she should claim the right and what materials should be prepared.
Persona 2 - Help Seeker 2
"I want to know what evidence
I need to prepare."
I need to prepare."
"I want to know what evidence I need to prepare."
Zhijie Zhang
26, San FranciscoLive Streamer
User Story
Zhijie Zhang is a lover of technology products. He bought a mobile phone online but found out that it was a second-hand one. He tried to negotiate with the merchant but was refused. Yesterday, he consulted a lawyer in I Hear You. After claiming the right in the court, he was told that the evidence was insufficient. So he wants to ask the lawyer he added last time about what materials he need to add.
Zhijie Zhang
26, San FranciscoLive Streamer
User Story
Zhijie Zhang is a lover of technology products. He bought a mobile phone online but found out that it was a second-hand one. He tried to negotiate with the merchant but was refused. Yesterday, he consulted a lawyer in I Hear You. After claiming the right in the court, he was told that the evidence was insufficient. So he wants to ask the lawyer he added last time about what materials he need to add.
Persona 3 - Volunteer 1
"I want to help people learn more
legal knowledge."
legal knowledge."
"I want to help people learn more legal knowledge."
Guangli Chen
26, San FranciscoLawyer
User Story
Guangli Chen is a full-time lawyer. He is empathetic and helpful, and has a strong sense of social responsibility and enjoys volunteering. He learned that I Hear You was a platform to help people get legal aid. Then he often receives messages from help seekers at home after work in his spare time.
Guangli Chen
26, San FranciscoLawyer
User Story
Guangli Chen is a full-time lawyer. He is empathetic and helpful, and has a strong sense of social responsibility and enjoys volunteering. He learned that I Hear You was a platform to help people get legal aid. Then he often receives messages from help seekers at home after work in his spare time.
Persona 4 - Volunteer 2
"I want to share a story about me and
a help seeker."
a help seeker."
"I want to share a story about me and a help seeker."
Yike Sui
35, Los AngelesCriminal Law Teacher
User Story
Yike Sui is a full-time university criminal law teacher. She is very kind-hearted. She once helped a help seeker who was chronically unpaid by his boss to get him out of trouble and get his life back on track. They became friends. She is eager to tell the story to the users on the platform and encourage those who are capable to come to the platform to help those in need.
Yike Sui
35, Los AngelesCriminal Law Teacher
User Story
Yike Sui is a full-time university criminal law teacher. She is very kind-hearted. She once helped a help seeker who was chronically unpaid by his boss to get him out of trouble and get his life back on track. They became friends. She is eager to tell the story to the users on the platform and encourage those who are capable to come to the platform to help those in need.
CAMPAIGN POSTER
It is common in China that company bosses force pregnant women to resign by giving them a lot of work in order to avoid paying maternity leave allowance.
The poster calls for people to use the law to protect their rights.
The poster calls for people to use the law to protect their rights.
IA
UI DESIGN
